Content and strategy
- positioning against competitors,
- target groups and customer journey,
- offer, credibility and references,
- calls to action and follow-up after initial contact,
- consistency across language versions.
Content · Design & UX · Technology
Not just an SEO scan.
A solid foundation for a better website.
Strategic, visual and technical analysis tailored to your company’s goals. Discover what works, where trust and enquiries are lost, and what should be improved first.
Illustrative image generated with AI
Three connected perspectives
We assess the website as a business tool, a user experience and a technical system.
The result is not an automated list of errors. It is a clear basis for deciding what matters, why it matters and what should happen next.
Design and user experience
- navigation and information architecture,
- visual hierarchy and brand identity,
- mobile display and readability,
- forms, calls to action and conversion journey,
- basic accessibility review.
Technology and visibility
- indexing, redirects and canonical URLs,
- robots.txt, sitemap and metadata,
- structured data and internal links,
- performance indicators and mobile usability,
- visibility for search engines and AI systems.
Individual expert assessment
This is not an automated tool scan. The price includes strategic, design and technical assessment, expert interpretation of all findings, a prioritised decision report and a personal online presentation of the results.
Usually delivered within 10 business days
The delivery period starts once the scope is confirmed and the required materials are available. For larger or technically more complex websites, the schedule is agreed transparently in advance.
A clearly agreed scope
The audit focuses on practical decisions and implementable improvements. If required, an in-depth penetration test, a full WCAG conformance assessment or direct implementation of the recommendations can be agreed as a separate follow-on scope. Based on the audit findings, we or our partners can usually offer a follow-on solution tailored to your specific needs. Our recommendations create the best possible conditions for visibility; final rankings and indexation remain under the control of search engines.
What you receive
A decision-making document with priorities and a realistic action plan
- initial briefing, crawl and inventory of analysed URLs,
- concrete findings with P0-P3 priorities and business impact,
- recommendations, acceptance criteria and a realistic action plan,
- professionally designed PDF report in MERKLE branding,
- online presentation of the results with time for questions.
Price example
€ 1,190 excl. VAT
Complete audit of a bilingual website with up to 20 subpages in total across both language versions.
The final scope and price are confirmed after an initial website review.
Optional benchmark
Your website + up to 10 competitors
Transparent comparison of positioning, content, trust, calls to action, design, technical visibility and AI visibility, including opportunities for differentiation and recommendations.
+ € 490Repeat of the same benchmark: € 290 per review
A clear process
From the initial briefing to decisions your team can act on
- 01Briefing
We clarify objectives, scope, languages and the business context.
- 02Audit
We analyse content, UX, technology and visibility in one connected review.
- 03Priority plan
Findings are translated into priorities, acceptance criteria and next steps.
- 04Presentation
We present the results online and answer your team’s questions.
Want to know what your website really needs?
Tell us about your website and receive a non-binding, detailed quotation.
Submitting the questionnaire does not constitute an order and creates no payment obligation.